Identifying the Problem(s)

Create new developments and designs that

a) addressed current social media shortcomings, and

b) polished the brand image while ensuring alignment with brand identity

Key Findings

Main Demographic: women, 35-50 years old

Majority Shoppers: online customers due to COVID19 pandemic

Competitors: digital presence high in competing stores

Project Goal

Utilize interactive advertising to engage customers directly, fostering a more immersive online experience and diversifying audience reached via social media platforms

Establishing Solutions

1) Use branding to create advertising that can be marketed toward teens

2) Create immersive experience with tangible object

Implementing Solutions

1) Face Filter: Created a face filter using image tracking that was deployed as a marketing strategy targeting a teenage demographic that frequently engaged with similar tech on Instagram

2) Business Card: Designed a virtual business card using image tracking that allowed social followers to hold a physical card up to their phone camera and generate an animation effect through the screen