This semester, the IAM Teams and Studio Collaboration class collaborated with Stumble & Relish, an Evanston boutique. The design challenge was to create new developments and designs for the boutique's online presence, to better meet their target audience's needs but also to diversify their user base, while maintaining - but polishing - the brand. Our project took place over the 15-week Spring 2023 semester and involved modernizing the store's social media and website, as well as designing interactive advertisement strategies. By applying user and industry research, as well as the unique creative design talents of students in the class, we established a well-researched case study on internal and external branding and design. Our final deliverable includes the case study, social media guidelines and templates to increase customer engagement and standardize the brand presentation of Stumble & Relish across social media platforms, a revamped Shopify website to improve its user presence and strengthen the Stumble & Relish brand, and an AR interactive advertising experience to provide a new engagement platform to help with diversification of the users. During Manifest, we hope to display artifacts that demonstrate our ideation processes as well as the final deliverables themselves.
